306: BJ Fogg | Tiny Habits That Change Everything

BJ Fogg (@bjfogg) is the founder and director of the Stanford Behavior Design Lab, and author of Tiny Habits: The Small Changes That Change Everything.

[Featured photo by Nathaniel Gerdes]

What We Discuss with BJ Fogg: The main reasons we fail at behavior change -- even when we rationally know the long-term benefits heavily outweigh any short-term discomforts. The B=MAP Fogg Behavior Model that can be applied universally to understanding (and correcting) every type of behavior there is. How starter steps and tiny habits work as effective ways to "trick" our change-resistant human brains into radical behavior change. Why BJ prefers the term "untangling" rather than "breaking" in reference to habits we want to discontinue.  Why repetition is often repeated as being the catalyst for creating habits, why this tidbit of popular misinformation is so wrong, and what really works as a better catalyst. And much more... Full show notes and resources can be found here: https://jordanharbinger.com/306

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