Lord Karan Bilimoria, CEO Cobra Beer - Brewed Smooth
By Ed Stephens
Against the advice of family and friends, Lord Bilimoria started Cobra Beer in 1989 from a thirst for a truly exceptional beer to go with Indian food. Cobra now has a market share of 98% of all licensed Indian restaurants in the UK.
But the journey was no easy ride, with the business a hair’s breadth from failure on no less than three occasions over the years. This is the fascinating story of passion, ingenuity and determination to realise the dream of building one of the world’s best beer brands.