In this episode of The Unmistakable Creative, Seth Godin returns to the show to discuss his new book, It’s Your Turn.Leveraging books as a tool to change the people around you Writing a book that begs to be shared and gets under people’s skinThe choice between creative or cog that we’re always making Why we must be willing to be wrong to do work that mattersHow the connection economy rewards people Our search for reassurance and how to stop itLearning to take your work seriously and not personallyThe mythical time when we think we’ll be readyA look at what school is actually for
A book only happens when I can’t let an idea go
If you go into this saying, how do you know, you’ve already lost.
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