Data that Drives Sales with Paul Mabray, CEO of Emetry

In today's podcast we'll be discussing data and the importance of measuring what matters.  

Paul Mabray, the CEO of Emetry joins us to discuss how wineries can leverage data analytics to better answer questions and understand their consumer.

Emetry is analytic software for the wine industry that provides unique insights aimed to drive business revenue and more informed decision making.

In this podcast, we discuss what type of data is outdated and which ones are needed to compete in today’s highly fragmented market. 

Guest Profile:

Paul Mabray has been on the forefront of technology innovation for the wine industry for two decades including Wine.com, WineDirect, and VinTank which was acquired by the W2O Group. Vintank has been a continuation of his desire to help revolutionize the wine industry by bridging the gap between wine and the digital world. Paul has been in the wine and spirits industry for over twenty years. He has worked for Napa Ale Works, Niebaum~Coppola, WineShopper/Wine.com and also was the North American Beverage Consultant for Sumitomo Corporation of America from 2002 through 2005. He founded Inertia in 2002 as one of the first major companies established to bridge the barrier between wineries and their customers. A four-time American Wine Blog Awards finalist, he has also been a guest lecturer at UC Berkeley’s Haas School of Business, UC Davis and many other symposiums, seminars, blogs, and periodicals for his leadership in the wine industry

Visit their website to learn more: https://www.emetry.io/ 

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