Code Switch

An Advertising Revolution: "Black People Are Not Dark-Skinned White People"

How do you get black people to buy cigarettes made for cowboys and antebellum-style beer? Turns out, you don't. On this episode: Tom Burrell, who transformed the ad industry with a simple motto, "Black people are not dark-skinned white people." Learn more about sponsor message choices: <a href="https://podcastchoices.com/adchoices">podcastchoices.com/adchoices</a> <a href="https://www.npr.org/about-npr/179878450/privacy-policy">NPR Privacy Policy</a>

What's CODE SWITCH? It's the fearless conversations about race that you've been waiting for. Hosted by journalists of color, our podcast tackles the subject of race with empathy and humor. We explore how race affects every part of society — from politics and pop culture to history, food and everything in between. This podcast makes all of us part of the conversation — because we're all part of the story. Code Switch was named Apple Podcasts' first-ever Show of the Year in 2020. Want to level up your Code Switch game? Try Code Switch Plus. Your subscription supports the show and unlocks a sponsor-free feed. Learn more at plus.npr.org/codeswitch