Side Hustle School

#1255 - CLASSROOM: Who Are “Your People”? Understanding Psychographics

Your target market is more than just “millennials” or “women aged 34-39 living in the midwest.” Identifying the values and beliefs of your ideal customer can be much more powerful and effective.

Side Hustle School features a new episode EVERY DAY, featuring detailed case studies of people who earn extra money without quitting their job. This year, the show includes free guided lessons and listener Q&amp;A several days each week.
 
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A daily show for everyone who works a regular job and wants to start an income-earning project on the side. In each episode, listeners will hear a different story of someone who's started a side hustle—along with what went well, how that person overcame challenges, and what happened as a result. The show is written and hosted by Chris Guillebeau, the New York Times bestselling author of The $100 Startup, The Happiness of Pursuit, and other books.