Hustle Culture

We often hear about how a growing number of students are struggling to get the right grades whilst keeping up with hobbies, a social life and sleep. But now this attitude towards ‘hustle harder’ is becoming a lifestyle.

Almost 2/5 of UK workers have a “side hustle” - the majority young people.

Welcome to hustle culture - it is obsessed with striving, positivity and hard work. But is the grind always worth it? Three young entrepreneurs share their experiences.

Bolade Banjo is a photographer and videographer.

Amina Habeeb is a fashion and media creative, and one of the hosts of the ‘Heels Off’ UK show.

Harry Pinero is a presenter.