323- The House that Came in the Mail

99% Invisible

By Roman Mars

323- The House that Came in the Mail

Tuesday, 11 September

The Sear & Roebuck Mail Order Catalog was nearly omnipresent in early twentieth century American life. By 1908, one fifth of Americans were subscribers. At its peak, the Sears catalog offered over 100,000 items on 1,400 pages. It weighed four pounds. The Sears catalog tells the tale of a world -- itemized. And starting in 1908, the company that offered America everything began offering what just might be its most audacious product line ever: houses.

The House that Came in the Mail

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