99% Invisible

The Trials of Dan and Dave

This is the story of an ad campaign produced for the 1992 Olympic games in Barcelona. Perennial runner-up in the sports shoe category, Reebok, was trying to make its mark and take down Nike. They chose two athletes, plucked them … <a href="http://99percentinvisible.prx.org/2017/07/18/267-the-trials-of-dan-and-dave/" target="_blank">Continue reading →</a>
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Design is everywhere in our lives, perhaps most importantly in the places where we've just stopped noticing. 99% Invisible is a weekly exploration of the process and power of design and architecture. From award winning producer Roman Mars. Learn more at 99percentinvisible.org.