The Money Podcast
2 Things That Make The MOST Money
Wednesday, 17 June
Discover today how making money is accessible to everyone by utilising two simple things. Listen in today to find out how creating a brand and marketing it well can increase profits and why in the era of personal branding, marketing is more important than sales.
The two things accessible to everyone that are able to make you money are brand and marketing. Your brand is your goodwill, your reputation, your unique identity, your celebrity and your following. Anyone can start a brand using social media platforms and scale it up over time.
Brand and marketing are intrinsically linked, the brand creates trust and trust creates money flow. The money will flow quicker with less friction between trust, and a lack of trust creates friction and a wall or barrier to money. Once you get to a certain critical mass, you can start monetising your brand.
Marketing is more important than sales. Marketing is generating leads to convert into clients. If you have no leads, you have no sales. If you’re marketing is great, you don’t need to do telesales.
There are three types of brand, the company brand, the product brand and the personal brand. If you build all three you have massive brand equity and value. You may focus on one and then grow the others.
“You will give money to people you trust.”
“Good marketing negates the need to make sales.”
“We are in the age and era of the personal brand.”
ABOUT THE HOST
Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “The Disruptive Entrepreneur”
“If you don't risk anything, you risk everything”
Rob’s official website: https://robmoore.com/
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