368: Coffeezilla | How to Expose Fake Guru Scams

Coffeezilla (@coffeebreak_YT) is a prolific YouTuber who exposes fake guru scam artists and alerts would-be victims to the tactics used to part them from their hard-earned money.

What we discuss with Coffeezilla: How fake gurus who profess to teach you how to get rich quick aren't using these same methods to get rich -- they're using you. The classic framework used by fake gurus to entice their target demographic. How fake gurus leverage cult of personality dynamics to be both relatable and unquestionable. How fake gurus pass off once-legitimate moneymaking methods long after they've become obsolete and worthless. Why you don't have to be especially gullible to fall for what a fake guru is selling, and you don't have to be a steel-willed ice king or queen to resist their sleazy machinations. And much more... Full show notes and resources can be found here: jordanharbinger.com/368

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