Becoming Indistractable with Nir Eyal

Becoming Indistractable with Nir Eyal

By David Speed & Adam Brazier

Nir Eyal is an author, investor and behavioural scientist. Nir's first book, 'Hooked: how to build habit forming products' was a huge hit in the tech industry. Essentially it was a guide for companies to create emotional triggers around their products so that users would become 'hooked'. His new book 'Indistractable' is a guide to resist distraction and take some power back over our time that is coveted by companies and advertisers the world over. --- Send in a voice message: https://podcasters.spotify.com/pod/show/creativerebels/message
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