Becoming Indistractable with Nir Eyal

Creative Rebels

By David Speed & Adam Brazier

Becoming Indistractable with Nir Eyal

Nir Eyal is an author, investor and behavioural scientist. Nir's first book, 'Hooked: how to build habit forming products' was a huge hit in the tech industry. Essentially it was a guide for companies to create emotional triggers around their products so that users would become 'hooked'.

His new book 'Indistractable' is a guide to resist distraction and take some power back over our time that is coveted by companies and advertisers the world over.
Becoming Indistractable with Nir Eyal
Becoming Indistractable with Nir Eyal
Creative Rebels