Benidorm and the birth of package tourism

Witness History

By BBC World Service

Benidorm and the birth of package tourism

Thursday, 30 July

The Spanish town of Benidorm is now one of the world's most popular holiday resorts - receiving more than 10 million visitors a year. The hotels and skyscrapers are the vision of Benidorm's mayor in the 1950s and 60s, Pedro Zaragoza. Zaragoza personally convinced Spain's dictator, General Franco, to allow more tourism - and to allow sunbathers to wear the bikini. Simon Watts introduces the memories of Pedro Zaragoza, as recorded by Radio Elche Cadena Ser shortly before his death. PHOTO: A busy day in Benidorm (Reuters)
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