Masters of Scale

19. How to price your product to scale, w/ClassPass's Payal Kadakia

The price that bleeds your business could also save it. We're revisiting a classic episode with ClassPass' Payal Kadakia to focus something every entrepreneur struggles with: pricing. When you invent something innovative, you can’t know how to price it on Day One. But you need to get people in the door — a LOT of people — even if you have to price your product fatally low at first. In this episode, ClassPass founder and chair Payal Kadakia shares the winding path to the right price — and how the journey revealed what was most valuable about their service.Read a transcript of this episode at <a href="https://mastersofscale.com/" rel="noopener noreferrer" target="_blank">https://mastersofscale.com</a>Subscribe to the Masters of Scale weekly newsletter at <a href="https://mastersofscale.com/subscribe" rel="noopener noreferrer" target="_blank">https://mastersofscale.com/subscribe</a>See Privacy Policy at <a href="https://art19.com/privacy" rel="noopener noreferrer" target="_blank">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info" rel="noopener noreferrer" target="_blank">https://art19.com/privacy#do-not-sell-my-info</a>.

Award-winning business advice from Silicon Valley and beyond. Iconic CEOs, from Nike to Netflix, Starbucks to Slack, share the strategies that helped them grow from startups into global brands — and to weather crisis when it strikes. On each episode of our classic format, founding host Reid Hoffman — LinkedIn cofounder, Greylock partner and legendary Silicon Valley investor — and a stellar lineup of guest hosts prove unconventional theories about how businesses scale. Guests share their stories of entrepreneurship, leadership, strategy, management, fundraising. You’ll hear the human journey, too — failures, setbacks, learnings. From our Rapid Response format, you can expect real-time wisdom from business leaders in fast-changing situations. Hosted by Bob Safian, past editor-in-chief of Fast Company, these episodes tackle crisis response, rebuilding, diversity &amp; inclusion, leadership change and much more.