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Caffeine Cast: How To Be Unique [Business, mindset, entrepreneur, disruptors]
Discover today how identifying your uniqueness can set you apart in a saturated market. Join Rob today as he outlines how you can extract your own uniqueness by drawing on your own life experience, asking friends, family and previous clients why they think you’re unique and how you can use this to your advantage.
KEY TAKEAWAYS
One reason why it is important to show your uniqueness is that it will differentiate you in a crowded market, and it will differentiate you from the rest. Secondly, being unique is great leverage and makes you memorable to your clients. The more memorable you are, the more reach you will gain for your business and thus your marketing costs will be lower. In order to extract your own uniqueness, you must first listen to what other people find different and unique about you. Use your social media resources to find out what people like about you and what they find unique about you. Use these answers to find out what people are consistently saying about your product or service that is unique to others in your market. Look at your own personal experiences in life when identifying your uniqueness. The life you have led makes you who you are which is a uniqueness in itself. Honour who you are and think about what you bring to your business that others don’t by looking at your previous life experiences and drawing on them. What do you do, that is different? And how do you do it differently? Have you figured out a way to market yourself differently? Or perhaps you have hybridised two existing ideas, to create your own unique one. Look at your niche and think about how you are different from the others and how you can disrupt your niche.
BEST MOMENTS
“With a lot of people, maybe they are not really sure why they’re better, different or credible. When you extract those out of yourself it gives you more confidence.”
“Being unique isn’t just about being one in seven billion.”
“You are you, and you do you.”
[Business, mindset, entrepreneur, disruptors]
VALUABLE RESOURCES
ABOUT THE HOST
Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors”
“If you don't risk anything, you risk everything”
CONTACT METHOD
Rob’s official website: https://robmoore.com/
Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs
LinkedIn: https://uk.linkedin.com/in/robmoore1979
