Nike, Kobe Bryant, and the big business of sneaker resale

Nike, Kobe Bryant, and the big business of sneaker resale

By Axios

Nike this week is rolling out five new editions of Kobe Bryant sneakers, but few fans have gotten them at the retail price. Instead, they've been scooped up by resellers who use bots to acquire the shoes, and then charge consumers hundreds of dollars extra. Axios Re:Cap digs into the multi-billion dollar sneaker resale market with For The Win's Mike Sykes, who argues that Bryant's legacy is being tarnished. Learn more about your ad choices. Visit megaphone.fm/adchoices
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