Marketing is the most important function of any business because, without marketing, you don't have leads, and without leads, you've got nothing to convert into sales, but most people don't get that difference. Today's Money Podcast episode deep dives into the difference between generating revenue via sales and revenue via marketing, and why entrepreneurs should understand both.
KEY TAKEAWAYS
Marketing is the single most important function of any business, but people are not very good at getting clients because they're not focused or great at marketing. Very few entrepreneurs focus on marketing because most of them think they have the best product, but you have to be good at marketing your product for you to sell it.BEST MOMENTS
“People going to a shop is marketing.”
“Nothing sells itself.”
“Push is sales, pull is marketing, outbound is sales, inbound is marketing.”
“You could have the best product or service in the world, but if no one sees it, knows about it or has heard about it, then they can't buy it.”
“No one is good at selling something that no one knows what it is.”
VALUABLE RESOURCES
ABOUT THE HOST
Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller "Life Leverage" Host of UK's No.1 business podcast "The Disruptive Entrepreneur."
"If you don't risk anything, you risk everything."
CONTACT METHOD
Rob’s official website: https://robmoore.com/
Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs
LinkedIn: https://uk.linkedin.com/in/robmoore1979