Episode 2: Election Night Chaos & The Messaging Battle

Lesson 3: Work the refs. 

Election night showed the importance of pushing back against the news media when the story wasn't going the way the campaigns expected.

Lesson 4: Stay on message.

After election night, the team with the tightest control over messaging would gain an advantage.

Featuring interviews with Joe Lieberman, Tom Brokaw, Lester Holt, Betsy Fischer Martin and others.