Why Campaigns Fail To Get Latinos To Vote

Thirty two million Latinos are eligible to vote this election – a record. But research suggests that, in battleground states, 57% of them are not going to cast ballots. Historically, Latino turnout has been lower than that of whites, Blacks and Asians. Many hoped things would be different this time around. Instead, traditional political strategies plus the challenges presented by COVID-19 made Latino voters a low priority again. Reporter Gisele Regatāo reports on how that is playing out in two key swing states, Florida and Pennsylvania.