Jenna Lyons: Founder of LoveSeen

After 27 years, Jenna Lyons, renowned style icon and president and executive creative director of J.Crew Group, stepped down. There, Lyons fearlessly worked her way up the corporate ladder, ultimately creating an authentic brand identity through photography, styling, new designs, and innovative collaborations. But eventually, it was time for Lyons to create a new brand identity for herself. Now, Lyons has just made her debut in the beauty industry, launching LoveSeen, an inclusive eyelash line embracing all beauty aspirations. Plus, after two years of development, her new show, Stylish with Jenna Lyons, is set to release on HBO Max December 3. On this episode of Second Life, hear how—and why—she pivoted away from the world she knew so well to further manifest her creativity.

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