Let's look at The labor Illusion. The psychology works like this, we value things more when we believe effort has been put into them – particularly if that effort is on our behalf.
Sometimes people don't want to hear the truth because they don't want their illusions destroyed. Friedrich Nietzsche
The spinning wheels, rotating egg timers and moving progress bars we regularly see on our screens when using our electronic devices are often misleading. Rather than offering an accurate representation of work being done, they are more often than not simply there to give the impression that something is happening behind the scenes. They provide us with a sense that we are not waiting in vain for something to happen. William Park
If you have to work to give your customers what they want, don’t hide it – flaunt it! Paul Marsden