The Extraordinary Business Book Club

Episode 246 - Shaping and shifting with Jonas Altman

'I have a lot of enthusiasm. I bring in so many things and often the reader [is] like, where are we going?' Jonas Altman finds writing hard. Which is lucky for us, because he's done the work to discover a way through, and he generously shares it all in this conversation.  From identifying the protagonist to finding flow, from working with an editor to a more fluid approach to footnotes, he sets out his writing journey with soul and humour.  Uplifting listening.

Alison Jones, publisher and book coach, explores business books from both a writer's and a reader's perspective. Interviews with authors, publishers, business leaders, entrepreneurs, tech wizards, social media strategists, PR and marketing experts and others involved in helping businesses tell their story effectively.