In the most honest and frank Hustle Up Podcast episode yet, Tariq Khaldi, the owner and CEO of BEYRoots (beyroots.co), a Lebanese street food business joins me to delve into how he quit his job in Engineering to run a street food business. The idea of bringing Lebanese street food to London was inspired by his Dad who passed away in 2015 and supported by his best friend and business partner Jamie who also sadly passed away in 2019.
He started out serving street food from a classic Citroen H van across food markets and now covers corporate events, private parties and weddings. The Citroen is now joined by a converted 1971 Mercedes Fire Engine as well as physical sites in Tooting’s Broadway Market and the Mercato Mayfair food market (in the Grade I-listed St Mark’s Church, Mayfair).
We touched on his cameo in a Harry Potter movie, side-hustles, his motorbike accident, van breakdowns, being retweeted by Marcus Rashford, serving food to big names and the pitfalls of starting out in the food industry.
Tariq also plays for the Lebanon National Rugby Team and they helped support fundraising following the horrific explosions in Lebanon’s capital city, Beirut, in August 2020.
You can still support the Disaster Relief fund for the Beirut Explosion here: https://www.justgiving.com/fundraising/lebanon-relief