The counterintuitive way to be more persuasive | Niro Sivanathan

TED Talks Daily

By TED

The counterintuitive way to be more persuasive | Niro Sivanathan

Saturday, 9 January

What's the best way to make a good point? Organizational psychologist Niro Sivanathan offers a fascinating lesson on the "dilution effect," a cognitive quirk that weakens our strongest cases -- and reveals why brevity is the true soul of persuasion.
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