How your brain responds to stories -- and why they're crucial for leaders | Karen Eber

TED Talks Daily

By TED

How your brain responds to stories -- and why they're crucial for leaders | Karen Eber

Thursday, 14 January

How do the world's best leaders and visionaries earn trust? They don't just present data -- they also tell great stories. Leadership consultant Karen Eber demystifies what makes for effective storytelling and explains how anyone can harness it to create empathy and inspire action.
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