PERSUASION: How to Change People’s Minds

The Next Big Idea

By The Next Big Idea Club / Wondery

PERSUASION: How to Change People’s Minds

Tuesday, 28 July

Businesses want people to buy their products. Parents want their kids to eat their vegetables. We all want to convince someone to do something. So we push and we prod – but often to no avail. Wharton marketing professor Jonah Berger says there’s a better way. In this high-speed conversation with Rufus, he lays out his formula for removing barriers to change.

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