Restaurants Develop Virtual Brands for Food-Delivery Apps

Restaurants Develop Virtual Brands for Food-Delivery Apps

By The Wall Street Journal

Between the pandemic and the rise of food-delivery apps, restaurants are relying more heavily on take-away to survive. Now they are developing virtual brands to attract more customers through the apps. Reporter Heather Haddon joins host Amanda Lewellyn to discuss the trend. Learn more about your ad choices. Visit megaphone.fm/adchoices
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