BREAKDOWN: Have Fun Staying Rich – Goldman to Offer Bitcoin to Wealthy Clients, Completely Reversing Course

BREAKDOWN: Have Fun Staying Rich – Goldman to Offer Bitcoin to Wealthy Clients, Completely Reversing Course

By CoinDesk

Less than a year after it proclaimed cryptocurrencies are “not an asset class,” Goldman is launching a set of bitcoin and crypto products.

This episode is sponsored by Nexo.io and Casper.

As the old saying goes: “First they ignore you, then they mock you, then they fight you, then you win.” 

Ten months ago, Goldman Sachs declared that “cryptocurrencies including bitcoin are not an asset class.” Today, CNBC broke the news Goldman is planning to release a full suite of bitcoin and crypto investment products. 

On this episode, NLW breaks down the larger macro context that got us from then to now and explains why, if you’re a wealthy client of Goldman, you might have some big questions to ask.


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Nexo.io lets you borrow against your crypto at 5.9% APR, earn up to 12% on your idle assets, and exchange instantly between 75+ market pairs with the tap of a button. Get started at nexo.io.

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Launching in late-March, Casper is the future-proof blockchain protocol that finally address the blockchain trilemma. Learn more at Casper.Network.

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Image credit: Scott Eells/Bloomberg/Getty Images

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