Why good ideas get trapped in the valley of death -- and how to rescue them |  TED-Ed

Why good ideas get trapped in the valley of death -- and how to rescue them | TED-Ed

By TED

TED Talks Daily

Saturday, 17 April

All new products must pass through the "valley of death" before they reach the market. Many never make it out, and sometimes that's OK -- if they don't work, don't fill a need or for any number of reasons. One of the fields where this problem is most pressing is zero-carbon technologies. Why is it vulnerable to this trap, and can we change it? Explore how to break the cycle of the funding gap. [Written by Elizabeth Cox and George Zaidan, directed by Lisa LaBracio, narrated by Jack Cutmore-Scott]
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