The story of a little independent record label in Texas becoming "a force" in the Nashville country music industry brings an outsider's perspective to the anatomy of a machine. Going from backwoods honky tonks and roadhouse jukeboxes to stretch limos and private planes takes a lot of crooked deals and shameless hustle. When confronted by a powerful enemy, you'll do whatever it takes to survive the rock and roll. When the whole world acquires a taste for your strain of Kentucky bluegrass, you'll rake in the green. When they get their ears on for truckin' songs, you'll put the hammer down and stand on it. But don't let the stars get in your eyes, because this story only ever ends one way.