3 strategies for effectively talking about climate change | John Marshall

TED Talks Daily

By TED

3 strategies for effectively talking about climate change | John Marshall

Thursday, 22 April

Which sounds more urgent: "global warming" or "pollution blanket overheating planet"? In this actionable talk, communications strategist John Marshall explains why we need to rethink how we talk about climate change -- and offers small but mighty language adjustments to get people to more intuitively understand and care about this existential threat.
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