How Processed Food Companies Get Us 'Hooked' On Junk

Fresh Air

By NPR

How Processed Food Companies Get Us 'Hooked' On Junk

Monday, 26 April

Journalist Michael Moss says processed foods can be as addictive as cocaine, heroin and cigarettes. In his new book, 'Hooked,' Moss explores how these companies appeal to our senses, nostalgia and brain chemistry to keep us snacking. "It's inexpensive, it's legal, it's everywhere," Moss says. "And the advertising from the companies is cueing us to remember those products and we want those products constantly."

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