Could Apple's New Privacy Rules Give It an Edge in Digital Ads?

Could Apple's New Privacy Rules Give It an Edge in Digital Ads?

By The Wall Street Journal

P.M. Edition for April 27. Google's parent company Alphabet reports record-breaking quarterly earnings, largely driven by digital ad sales. But Google could be facing more competition from Apple. The iPhone maker says its new iOS permission requirements will give users more control of their data. Critics say the restrictions could give Apple a bigger slice of the digital ad market. Digital advertising reporter Patience Haggin speaks with host Charlie Turner. Disclaimer: Dow Jones & Co., publisher of The Wall Street Journal, has a commercial agreement to supply news through Apple services. Learn more about your ad choices. Visit megaphone.fm/adchoices
-
-
Heart UK
Mute/Un-mute