The Money Podcast
The Creator Economy Revolution (Finally!)
Wednesday, 12 May
In this episode, Rob speaks to Gary Henderson, someone Rob believes to be a world leader and a very disruptive person in the creator economy space!
They discuss the creator economy and how it is the beginning of the decentralisation of control from big powerhouse institutions to individuals. A creator can now create what is widely seen as a legitimate career and money source. They also talk about social media platforms, particularly clubhouse and what they believe its plans are for the future.
Gary believes the creator economy is normalising choice, access and opportunity. Being able to spend money or energy with people who aren’t necessarily another business. Moving money and energy in an open, free flowing environment and individuals being able to monetise themselves as their own brand. It’s the opportunity for individuals to express themselves.
Gary was one of the first 50 people to create their own coin. He believes this is the future for creators, so they are able to move money back and forth between themselves in a decentralised way.
The key traits Gary looked for when finding clients is that they were unapologetically themselves, they pathed their own path and were the best in their industry. He didn’t work with generalists, he wanted to help people shine in their one thing.
Gary began to get tired of exchanging his time for other peoples money and dimming his light to let others shine. This is why he started to build himself and forge his own path.
There is a difference between a creator and an influencer. Creators make things. Influencers are just that, they have influence.
When you have a lot of followers you have distribution. When you have distribution you have power, revenue and opportunities.
“He’s one of the world leaders”
“We have super-fans who will pay for access like they never have before”
“Getting the account is the hard part”
“If you’re not growing your audience, you’re not growing your brand”
ABOUT THE HOST
Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “The Disruptive Entrepreneur”
“If you don't risk anything, you risk everything”
Rob’s official website: https://robmoore.com/
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