This whole story began with a pinball machine and jukebox mogul in Texas jumping over to the independent record business of the 1950s. When he hitched his wagon to a Singing Marine who became the Greatest Country Singer Ever, it served Pappy Daily well through the following decade. Then, out of nowhere, the ride suddenly ended. "What went wrong?" is the obvious question to ask, here, but it's not the right one. We need to talk about who went wrong. The answer nearly everyone's accepted for going on 40 years now is demonstrably untrue but we can only learn the truth through a deep dive on the country music record industry of the 1960s and by taking a look at how the careers of 2 international pop stars built a throne for The King of Broken Hearts.