546: Scott Adams | Persuasion in a World Where Facts Don't Matter

Scott Adams (@ScottAdamsSays) of Dilbert fame revisits us to discuss his book Win Bigly: Persuasion in a World Where Facts Don't Matter. [Note: This is a previously broadcast episode from the vault that we felt deserved a fresh listen!]

What We Discuss with Scott Adams: Is Scott Adams a Trump supporter? People don’t use facts to make decisions. They use emotion. Learn the three types of persuaders and how they operate. See how master persuaders move the topic to things they understand and can dominate (regardless of facts and details). Find out why master persuasion is effective even if the subject or target sees the technique. And much more...

Full show notes and resources can be found here: jordanharbinger.com/546

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