Hidden Brain

Group Think

<p>How do the groups you identify with shape your sense of self? Do they influence the beer you buy? The way you vote? Psychologist <a href="https://as.nyu.edu/content/nyu-as/as/faculty/jay-van-bavel.html">Jay Van Bavel</a> says our group loyalties affect us more than we realize, and can even shape our basic senses of sight, taste and smell. </p>
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Shankar Vedantam uses science and storytelling to reveal the unconscious patterns that drive human behavior, shape our choices and direct our relationships.