How Hot Wheels Torched Matchbox
Past Gas by Donut Media
Monday, 8 November
There are many rivals in cars, but few are firier (and tinier) than the battle between Hot Wheels and Matchbox. At one point, the two companies were in all out war for the coveted toy car market. Who were the players? How did Hot Wheels end up being the best-selling toy EVER? Today on Past Gas, we’re laying down some flimsy plastic track to explain exactly how Hot Wheels zipped past Matchbox.
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