Ditching the Rhetoric: When purpose becomes product

There’s been a huge transition over the last decade or so towards purpose. As consumers we would like to make better choices. However, there’s a divide between those choices we would like to make, and those we actually make. Could the products and services we consume be doing a better job of helping us make the right choices? We put together the perfect panel on our Campfire Stage (sponsored by Hydro Flask) to help us answer that question and discuss how we go about confronting that dichotomy. Lucy Siegle was joined by: Hetty Key - founder of the independent research company Women in Adventure.  Emma Crome - Award-winning filmmaker and producer at Coldhouse Collective Jack Samler - General Manager at micromobility company Voi Technology Dan Macaulay - Founder and CEO of sports marketing consultancy, Brandwave Marketing  *** The Blue Earth Summit is a movement and community driving positive action for our natural world.  In October 2021, we brought together over 800 changemakers, business leaders, content creators and activists for our inaugural Blue Earth Summit event in Bristol. It involved 2 days of talks, workshops, inspiring conversations and outdoor activities around 3 big ideas:  Living and working sustainably  Protecting our outdoor playgrounds And Inspiring a healthy outlook This podcast shares those ideas with you by bringing you the best talks and panel discussions from Blue Earth Summit Year 1 at The Old Marble Factory To see filmed versions of all these talks and sign up for Blue Earth Summit 2022 visit blueearthsummit.com