Greenwashing & Grey Areas

We’ve all been victims of greenwashing. It’s a sophisticated problem which, more often than not, we’re blind to. And why wouldn’t we be? Why not trust what we’re being told? Aren’t all companies trying to do the right thing? In the race to be the most ethical or sustainable brand, not only consumers, but the planet, is being left behind.  For this panel on our Campfire Stage (sponsored by Hydro Flask), Lucy Siegle was joined by: Crista Buznea - Head of Marketing at carbon reduction pioneers, Ecologi James Ghaffari - Director of Growth & Product at B Lab UK who are responsible for growing the B Corp community Joss Ford - Founder of Ethical Marketing Agency, Enviral  And Steffen Boehm - Professor of Organisation & Sustainability at the University of Exeter  *** The Blue Earth Summit is a movement and community driving positive action for our natural world.  In October 2021, we brought together over 800 changemakers, business leaders, content creators and activists for our inaugural Blue Earth Summit event in Bristol. It involved 2 days of talks, workshops, inspiring conversations and outdoor activities around 3 big ideas:  Living and working sustainably  Protecting our outdoor playgrounds And Inspiring a healthy outlook This podcast shares those ideas with you by bringing you the best talks and panel discussions from Blue Earth Summit Year 1 at The Old Marble Factory To see filmed versions of all these talks and sign up for Blue Earth Summit 2022 visit blueearthsummit.com