BONUS: Maverick Carter On Building The LeBron James Empire

Before they built one of the biggest athlete-driven business empires in the world, LeBron James and Maverick Carter were just two kids from Akron, Ohio.

On this episode of NPR's newest podcast, The Limits With Jay Williams, Carter explains how he and James succeeded — on their own terms. Carter is CEO of the SpringHill Company.

Listen to more of The Limits via Apple, Google, or Spotify.

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