Why great leaders take humor seriously | Jennifer Aaker and Naomi Bagdonas

Why great leaders take humor seriously | Jennifer Aaker and Naomi Bagdonas

By TED

TED Talks Daily

Thursday, 13 January

There's a mistaken belief in today's working world that leaders need to be serious all the time to be taken seriously. The research tells a different story. Based on the course they teach at Stanford's Graduate School of Business, behavioral scientist Jennifer Aaker and corporate strategist Naomi Bagdonas delve into the surprising power of humor: why it's a secret weapon to build bonds, power, creativity and resilience -- and how we can all have more of it.
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