Media Voices Podcast

The Ferret’s fact-checking lead Alastair Brian on truth, the media, and trust

<p>This week's guest is Alastair Brian, fact-checking lead at The Ferret. He spoke about out the realities of modern fact-checking (it’s like Sisyphus on steroids), how to win over new readers who don’t have a pre-existing trusted relationship, and how community is at the heart of any sustainable revenue stream</p>
<p>In the news roundup the team discusses the battle for Spotify's soul, Google's latest plan to replace the third-party cookie, a Tortoise, and local newspaper group Archant being back up for sale after only 18 months. As of the time this episode goes live, we have lost our bet about Taylor Swift.</p>

Media Voices is a weekly look at all the news and views from across the media world, featuring leading figures from media and publishing businesses. The team behind the podcast take a common sense approach to media analysis, from the practices of journalism to deep dives into publisher business models.