Why play is essential for business | Martin Reeves

Why play is essential for business | Martin Reeves

By TED

TED Talks Daily

Thursday, 17 February

To thrive in today's competitive economy, you need to constantly reimagine your business. So what's the secret to sustained success? Strategist Martin Reeves makes a pitch for embracing play to spark innovative business ideas -- and invites you to try out a series of imagination games that he uses to get leaders to stretch their thinking and dream up new possibilities.
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