E132: Wretch 32: How To Build Unstoppable Self-Belief

E132: Wretch 32: How To Build Unstoppable Self-Belief

By Steven Bartlett

The Diary Of A CEO with Steven Bartlett

Thursday, 7 April

Wretch 32 is a British rapper and the co-founder of Green Machine, a company that specialises in CBD products. One of the leading rappers of his generation, he is noted for his especially personal lyrics that movingly convey his making a better life for himself, as well as his relationship with those around him, especially his mother.

With every line and every bar he wrote, Wretch pulled his way out of his Tottenham estate and the circumstances he was born into. Growing up surrounded by gang conflict, Wretch has had to navigate right and wrong in a world that sometimes seemed upside down.

But what’s fascinating about Wretch is he didn’t move away or let success lead him into a new life. Instead, he stayed in Tottenham. Because he didn’t want success to change him, who his people were, and what was important to him.


Your Early Years Your beginnings as an artist How did you know you were going to succeed? How did it feel to reach your dream? Rap culture and materialism Staying true to yourself Impact of media pressure Imposter Syndrome Your CBD business Working with Def Jam Recordings Your relationships The modern music industry Influences Our last guest's question




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