Building a Global Brand, with former Nike CMO Greg Hoffman

Building a Global Brand, with former Nike CMO Greg Hoffman

By Intelligence Squared

Intelligence Squared

Monday, 2 May

Greg Hoffman spent nearly three decades building the Nike brand. In the process he helped transform a shoe company into an identity that resonates the world over. His recent book, Emotion by Design, opens up his philosophy and shares what he has learned from a life in marketing and turbo-charging brands. Hosting the discussion is economist, author and broadcaster, Linda Yueh. Learn more about your ad choices. Visit megaphone.fm/adchoices
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