How to Simplify Wine Lingo and Connect with the Next Generation of Wine Consumers

Recent reports indicate that younger consumers are less likely to embrace wine.

So what can we do to engage them?

In this episode we speak with wine communicator and influencer Angela Aiello about ways the industry can become more approachable to new consumers.

With her experience as a wine communicator and influencer, I wanted to hear Angela's thoughts on how the world of wine has changed, and where it’s headed.

Angela is a respected wine, food, and culinary expert, influencer, host, and hospitality maven. She loves to taste, talk, and teach and is the regular on-air expert for CTV Your Morning, CHCH Morning Live, and various radio shows. She also has her own show called 'The Juice'. Known as Super Wine Girl, Angela brings adventure, fascination and excitement to the world of wine. She loves the spark of a one-of-a-kind experience and has spent over 20 years in the wine industry trailblazing, event planning and studying. Her recent adventures include going coast to coast around Canada, teaching what she knows about wine in her Great Canadian Wine Tour. She also focuses on interviewing female winemakers and bringing forward wine and drink brands that give back to the world.

Since 2016, Bottled in China brings you into the food and drink scene through conversations with the some of the most happening personalities. Hosted by Emilie Steckenborn, the show is your one spot for all things food, beer, wine and spirits from across the world. Connect with us on LinkedIn or Instagram @bottled.in.china 

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