Tim Ash (Part 1) - The Internet is Horrible and We've Been Convinced to Care About Nonsense

Today’s guest is my friend Tim Ash, author, keynote speaker and advisor. For nineteen years he was the co-founder and CEO of SiteTuners – a strategic digital optimization agency for which he created over $1.2 billion in documented value for clients.

Tim is an expert in user-centered design, persuasion, understanding consumer behavior, neuromarketing, and landing page testing. In other words, he knows how people think, and that&aposs led him to uncover some realizations about the state of the world (and the internet) that are uncharacteristically pessimistic for an episode of this show. However, I loved this talk and found it to be among the most important.

Tim&aposs latest book is Unleash Your Primal Brain: Demystifying How We Think and Why We Act, which goes back to the fundamental “why’s” behind our actions from an evolutionary perspective.

In Part 1, listen as we discuss:

The evolutionary reason behind why the internet has become full of crap.Why we care about celebrities even though we really don&apost want to care.The big challenge of our times is community building and preventing polarization.The internet has become a place of slicing people up into ad impressions.After the death of his mom, Tim left the marketing field to climb his "second mountain."We can&apost make decisions without using emotion according to our aversions and affinities.What do we need the conscious brain for? New, non-dangerous things only.The brain returns to modeling our social world almost all the time.Why we&aposve evolved the way that we have.

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Connect with Tim Ash on Twitter @tim_ash and Facebook @PrimalBrainTimAsh, and visit his website at timash.com. Information on his latest book, Unleash Your Primal Brain, can be found at PrimalBrain.com. 
 
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Don&apost forget to subscribe to Slo Mo for new episodes every Saturday. Only with your help can we reach One Billion Happy #onebillionhappy