The brain science (and benefits) of ASMR | Craig Richard

The brain science (and benefits) of ASMR | Craig Richard

By TED

TED Talks Daily

Tuesday, 7 June

A curious, quiet revolution of sound has taken over the internet. Physiologist Craig Richard explains the soothing brain science of Autonomous Sensory Meridian Response (ASMR), tracking its rise in popularity and why this fascinating phenomenon is so relaxing to millions of people around the world.
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