Moayad Abushokhedim, Fooditive: Sweeter yet Healthier

Moayad Abushokhedim, Fooditive: Sweeter yet Healthier

By Vevolution

This week Erik talks to Moayad Abushokhedim, founder of Fooditive, who are making plant-based sweeteners. Moayad takes us through his journey including one failed start up, 157 investors, as well as fundraising best practices. We speak about expanding your company globally and finding your own way.

The Plant Based Business Podcast is produced by Vevolution, and supported by Heura, Moonshot Collaborative and PlantBelly.

Moonshot Collaborative is a consumer research firm focused exclusively on actionable, affordable insights on plant-based consumers. Use code VEVOLUTION to get 20% off your first five survey questions at

PlantBelly is a new online vegan grocery store that delivers highly curated plant-based foods right to your door. Use code VEVOLUTION to get 20% off your first order at

Heura is Europe's fastest growing plant-based meat company. Follow Heura Foods on Linkedin to see how they are tackling the big, unsolved global food challenges using low carbon foot-print technologies.

We're building the world's leading plant-based and cell-ag network and marketplace. Head over to to join our marketplace of investors and startups building solutions for a kinder future. For any questions reach out to

Bridey Addison-Child is our editor. Erik Amundson and Damien Clarkson are our hosts.

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